Chinook Multimedia Inc.

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Web Design & Development

Services

Web Design: web design, graphic design, web development, maintenance | E-Learning & Web-Based Training: e-Learning, project planning, design, storyboarding, authoring & editing, programming | Graphic Design: branded multimedia players, animations

Testimonial

"Chinook Multimedia undertook an environmental scan of available online resources and then co-authored a successful grant proposal to the Virtual Museum of Canada (VMC) to create a unique website for the Zoo… We met with Chinook regularly during the creation of the site and whenever a new deliverable was ready. Lots of hard work went into the creation of the website, and the Zoo is very pleased with the result. With its completion, we hired Chinook to maintain the site." - Robyn Birdsell, Manager, Information Technology, Calgary Zoo

Description

The Calgary Zoo required a web design company with e-learning expertise to develop a website that would highlight its conservation work and video collection. Content and student activities would be geared to curriculum outcomes (grades 7-9), but the site would also be used by the general public.

Edmonton web design and e-Learning specialist Chinook Multimedia had the experience and expertise the Calgary Zoo required. Our roles included planning and developing the website, creating the student and teacher resources, graphic design, and translation management. To highlight the Zoo's conservation work, we focused not only on the animals but also on the people who work at the Zoo, helping to give the Zoo's work a human face. The organic, open user interface employs curved lines and a curved menu system, natural colours, and white space.

To highlight the Zoo's video collection, we created a custom "TV screen" style video player that could play low or high resolution videos. We employed social networking tools to encourage youth to engage with the content and create and share their own content.

We customized cooleCreate (our own multimedia authoring tool) for student activities, which we developed with the help of subject matter and education experts.

Challenges

As a condition of the Zoo’s funding for Conservation Source, the website had to exist in French and English versions that were SCORM and W3C compliant and accessible whether or not the user had CSS, JavaScript, or Flash.

The French-language and English-language HTML and Flash front ends also all had to use a single database backend. The content management system had to enable rapid updates of text and media content, a frequent occurrence as subject matter experts reviewed website content iteratively.

Link to Project

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